2. Communication: the key factor
In order to increase the returns of these auctions, we launched several marketing and communications campaigns. We wanted sports fans from all over the world to know about these auctions and that they could participate whether they were companies or individual people.
The press releases were welcomed by the media, who was looking for interesting news, and the auctions resonated all around the nation though TV and other media. The impact of social media was also crucial and several athletes got involved with the cause, notifying their supporters about the auctions. Thanks to this, we reached the most interested audience for these auctions.